Let’s think about A Brand
Branding
A brand is more than just a name, a logo design, or a snazzy strapline – it is everything that encompasses your organization and helps to set you apart from others.
Think of a brand as a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics, and story to tell. It is this that makes up who we are and it is also these characteristics that make a brand.